JACK DANIEL’S FIND THE BEEKEEPER CAMPAIGN
That was the name of the campaign for supporting the launch of Jack Daniel’s Tennessee Honey!
Jack Daniel’s Tennessee Honey is a blend of Jack Daniel’s Tennessee Whiskey and a unique honey liqueur of our own making, for a taste that’s one-of-a-kind and unmistakably Jack. With hints of honey and a finish that’s naturally smooth, Jack Daniel’s Tennessee Honey is something special.
Our application was available through Jack Daniel’s Greece official Facebook Page as well as Mobile & Tablets support. Our main character was Jack Daniel’s Honey Beekeeper.
Users had to follow three (3) simple steps:
Find the Beekeeper in predefined event dates as shwon through our facebook application or stand alone website available through mobile & tablet devices.
Each day Jack Daniel’s Beekeeper was in a specific location in the cities of Athens & Thessaloniki.
Beekeeper holded an iPhone App which showed his location on the map in real time.
When someone wanted to find him had to simply follow his footprint on the map through our Website or Facebook Application and take a Selfie!
The third (3) an most simple step is visit our website jackhoney.gr and upload her selfie with the Beekeeper and collect as many votes as possible from her friends. The selfie with most votes would win a 5-day trip to Tennessee for 2 people!
The campaign was supported with Facebook & Mobile ads at the time of the events promoting Beekeeper’s current location