JACK DANIEL’S 150 YEARS OF WHISKEY MAKING
TO CELEBRATE A CENTURY AND A HALF DEDICATED TO WHISKEY MAKING, they had hidden 150
prize-filled barrels straight from the Jack Daniel’s Distillery.
Consumers had to follow Jack Daniel’s Official facebook page and find our where the three (3) Greek Barrels were hidden in Athens & Thessaloniki.
By the time of the barrel release event that took place in well-known bars users were able to participate in another competition. The would submit their wish through an iPad app for Jack Daniel 150 Years of Whiskey making.
Wishes were displayed on a big screen within the bars. The app was built using NodeJS & Websockets for the backend and React Native for the client.
Promo Video, Barrel Hunt events as well as the overall execution of the Barrel Hunt competition were handled by V+O Greece.
Application development Social Media Marketing, Strategy, Monitoring & Reporting by Blastup.